The Concept of “Thailand Pavilion” (Sala Thai)

Thailand has considered and decided to present how humanity can be less dependent on fossil fuel and sustainably conserve the environment with the concept of “Bioenergy for All”. The content will focus on creating understanding Thailand's bioenergy as well as presenting Thailand's agricultural figures which link to bioenergy production. The aim is also to point out how to be energy secured and how to live a sustainable life, as well as presenting the Thai culture and ways of life via tourism promotion.

concept
concept
Food of Future
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Bio-Refinery
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Bio-pharmaceuticals

Thailand has a rich bio-economy, in terms of the abundance of raw agricultural materials, manpower in the agricultural sector, and industrial agriculture sector. Thailand has the potential to turn into a new economy which adds value to its variety of agricultural products, i.g. Food of Future, Bio-refinery, bio-pharmaceuticals, all of which adds value to the vast amounts of natural resources and agriculture sector spread across Thailand to create a stern bio-economy. Thailand has improvised technology, which derived from Thai wisdom, to stimulate a self-sufficient economy, energy and society as well as help reduce environmental impacts from greenhouse gas.

Philosophy of the Sufficiency Economy

philosophy

The exhibition will showcase Thailand's ability in developing renewable energy and the progress of bioenergy development, which have been inspired by His Majesty the late King Bhumibol Adulyadej's self-sufficiency theory and have been implemented by the Thai government, industries, and the private sector in using resources efficiently. Thais will have immunity from non-controllable factors from outside and will become self-dependent in the future. His Majesty King Bhumibol, renown as the “Father of Thai Energy”, is the model and supporter of developing future energy from agricultural products in order to increase energy security, development and sustainability for Thailand and the world.

The exhibition within the Thailand Pavilion will be presented with “Edutainment” concept. The three main rooms include

Present the story and image of Thailand so visitors can have a better understanding of our ways of life, beautiful landscape, environment, as well as our natural resources and energy potential which is the core of sustainable living.

Presentation:
Using Live Exhibition to create a life-like experience. The Live Exhibition will consist of 

Section 1: Thailand Exhibition
 Presenting a scaled-down Thailand in different aspects, such as tourism, the Thai identity, important locations and more. All of which will use the motion-mapping technique to create excitement to the audience and showcase the potential of essential renewable energy via info graphics which is easy to acknowledge. 

Section 2: Thai Cultural Performance on Stage
Showing different aspects of Thai culture so the visitors can witness the unique and beautiful Thai atmosphere as well as using multimedia and a giant LED screen to excite people of all ages. The three cultural performances which will take their turn on to the stage will be Muay Thai performance, Thai tradition land cultural recreational activities show and the “growing energy” performance.

Concept of the performance:
The concept of performance at the Thailand Pavilion is “Thailand Delight” as we know that Kazakh people love fun and entertainment so we presented the mixture of a variety delightful cultural performances and amusement.

Section 3: Thailand Pavilion Directory
Visitors can understand the idea of “Bioenergy for All” and the details of each corner of the Thailand Pavilion 

Gather information about future energy and renewable energy which will be used in the future. The energy is developed from natural resources in Thailand and with the visions of HM King Bhumibol in driving for renewable energy; Thais can today enjoy sufficient and self-reliable energy.

Presentation:
A 3-dimension movie theater will simulate a future laboratory mixed with story-telling from Pa-Lang, the Thai pavilion's mascot, to create excitement for the audience. Along the way, Pa-Lang will tell the story making the audience feel as if they were in the situation. The visitors will be emotionally touched and remember the Thai way of applying future energy.  

This room gathers biomass and biofuel, such as sugarcane, eucalyptus, rubber, king grass, rice, corn, animal dung and agricultural wastes, cassava and palm. The focus will be on renewable energy from agriculture, so that the visitors can be aware of the value of energy from natural resources. Developing biofuel can increase agriculturists' income and reduce the amount of garbage, as well as making sure Thais have sufficient energy for the future. 

Presentation:
This exhibition is designed to simulate an energy lab where the audience can walk around the room in no particular order. The room will have different types of energy which will be divided by their categories and the content will be conveyed through multimedia.

The Symbol of the Thailand Pavilion 

The T-shaped symbol represents a blooming tree which reflects the development of sustainable energy which derives from agriculture. The overall symbol is similar to the map of Thailand as well.

Thailand pavilion
  • Thailand has developed energy sources as well as continuously seeks more renewable energy sources.
  • Thailand's culture and tourism sites are unique and second to none in the world.
  • Thailand is a rich agricultural nation plentiful of resources and life, such as fish and rice.

Mascot of the Thailand Pavilion 

Get to know the Thailand Pavilion's Mascot, which will bring smiles to all visitors.

“พลัง”
(Pa-Lang)

The Thailand Pavilion's Mascot for “Astana 2017” is Pa-Lang, which according to the Royal Institute means “power”, “strength” and “the potential to give power”, which reflects the power to push future energy.

The mascot was inspired by a seed of a plant, which is a source of alternative energy for both a sustainable Thailand and the world.  

Pa-Lang, in a different aspect 

  • Corn is a staple food for people of Kazakhstan. Using a corn to be the mascot would perhaps make it easier to communicate with efficiency and effectively with the locals. Thailand, therefore, selected the corn to be the mascot in the Astana Expo 2017, despite the fact that corn is NOT Thailand's number one energy plant.
  • Pa-Lang's head is in a shape of a sprouting leaf, which reflects that energy from planet is always renewable.